Build Your Online Presence 101

1. Brand Identity First things first – You will need to create and establish your business brand identity. (The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind....
Social Media Etiquette 101

Social Media Etiquette 101

Social Media Etiquette Before you hit that “post” button, make sure your content is following good social media etiquette. Good social media etiquette will help keep viewers on your page, and make your brand look professional. Most importantly, however,...