Digital Marketing Strategy in 8 steps for success.
Are you struggling to find the right digital marketing strategy for your small business? If you want to enhance your online presence, but are unsure how to go about it, continue reading to learn
more about how to design your own digital marketing strategy.
1. Decide what you want to do. Your website should have a goal. Do you want to direct more
traffic to your website? Do you want to increase your call volume? Ask yourself the hard questions
and you’ll find your Digital Marketing Strategy taking shape.
2. Read about online marketing. New programs and innovations come out every day. Set aside
some time each week to read your favorite marketing blog and get ideas for your website.
3. Adjust your headlines. Do your title tags describe your website? What is at the top of your home
page? Does it describe what your website is for and does it do it in a unique way? If not, you need
to remodel your <title> tags.
4. Track and analyze your metrics. Listening to your customers is important. Tracking how they
use your website is also important. You cannot understand or improve what you cannot measure,
so be sure to use Google Analytics and other tools to track your website’s activity.
5. Use free business directories. Many local business directories are absolutely free. Submit your
information and measure how much business the free directories generate before you pay for their
services.
6. Visit competitor’s websites. See what your competition is doing; pay special attention to
companies that are successful. How do their websites compare to yours?
7. Include multimedia. Video content gives your website a huge ranking boost and appeals to many
different age groups. Every business should have some type of video channel or presence and post
to it regularly.
8. Blog regularly. Blogging can be tricky if you’re not a writer, but it is one of the most
effective social media strategies available. If you’re not a writer, hire a content writer to create
posts for you. By utilizing the right Digital Marketing Strategy, you can grow your business through your
online presence!