New Advertising guidelines for lawyers

This handbook was produced by the Ethics and Advertising Department in an effort to assist
advertising lawyers in developing advertisements that comply with the rules governing lawyer
advertising. For your convenience, this handbook includes, among other things: an overview of
applicable regulations broken down by the type of advertisement to which they apply; a
reproduction of Subchapter 4-7 of the Rules Regulating the Florida Bar in its entirety; answers to
frequently asked questions about attorney advertising regulations; quick reference checklists for
different advertising media. Examples of complying and non-complying advertisements,
including direct mail, appear in a separate document on The Florida Bar’s website at under “Advertising Rules.”

Filings and other communications regarding attorney advertising should be directed to:

Ethics & Advertising Department
c/o The Florida Bar
651 E. Jefferson Street
Tallahassee, FL 32399-2300

Phone: (850) 561-5780

View Advertising Handbook