Social Media Strategy tips and tricks

social media strategyMany business owners today are still reluctant to embrace a social media strategy as the new way of marketing. These folks will soon fall by the wayside unless they learn to navigate the social media marketing waters. Don’t let it be you. Equipped with these great Social Media tools, you can make your business boom into a lead-generating powerhouse.

What is a Social Media Strategy? Social media is a term used to collectively describe a set of tools that foster interaction, discussion, and community, allowing people to build relationships and share information. Learn more about this from Mashable


3 Tips for converting your social media pages into lead generators:

1. Build your fan base and grow your follower numbers, circles, and networks. But, don’t just add anyone.

Qualify your targets. For example if your selling a vegetarian product, it does not do you any good having 1 Million fans on your Facebook page that are carnivorous. Or, if you’re a gas company, it wouldn’t work to have fans that all have solar-powered vehicles. Get the picture? Some ways to selectively grow your pages are:

  • Pay-Per-Click (PPC) campaigns where you can select your target audience and advertise your social media strategy pages
  • Post in blogs that contain your target audience and engage, inform, and educate. If you share useful information the people will follow.

2. Position yourself as a reputable expert in your field. Engage, Inform and Educate.

If your customers are not  ready to buy, through social media strategy, you can influence and build relationships in the early stages of the sales cycle.  This step is critical in the lead generation process and perhaps the most important one. Also, do not SELL anything. Sales pitches are passé and can be repelling rather than alluring.

3. Reputation is everything.

In todays fast-paced, internet-entrenched world, a bad review can mean success or failure for your business. Monitor the internet and make sure you’re addressing any bad customer service complaints. Mishaps can occur so if you get a bad review, fix it or do your the best you can to correct the problem. Sometimes, the simple fact that you took measures to correct a problem attracts even more customers and it shows you care about your business reputation and the services you provide.

Social Media is the new way of business and if you think about it, it beats knocking on doors and cold calling. So embrace the new change and become a master at it. Don’t have the time to manage and drive new leads to your business? We can help. Read more on our social media strategy services.