Gente Nikon
About Nikon
Nikon is committed to “Trustworthiness and Creativity” and is the leader in digital imaging, precision optics and photo imaging technology; it is globally recognized for setting new standards in product design and performance. So how do you spread the gospel of this legendary brand through the wide lens of a Latin American audience? Nikon presented us an exciting opportunity to showcase the rich variety of video and photographic talent that originates in Latin America. We had our work cut out for us, as shutterbugs all over our hemisphere needed a place to learn more about Nikon; the company. in turn, wanted to offer solutions and tips that help them excel in their productions.
Branding a new experience for photographic and film enthusiasts alike, we developed a website where Nikon could reach out to the Latin American community and connect.
Our Approach
Nikon partnered with Design House to create a marketing strategy to target Latin America. The company selected our agency for this project because of our extensive, successful experience working with U.S. national brands that focus on the Latin American region. Our goal was to create a brand identity to include: naming, logo design and UI/UX design. Our team got right to work with the initial marketing research and planning. Once we gathered enough data, we began the naming process. We conceptualized several dozen names and presented them to our client, then narrowed it down to the top three picks for the project. Nikon selected the best name and we were off to start the logo design phase. While maintaining Nikon’s global brand identity, we created a logo using colors that brought out the best in photo and video enthusiasts throughout the Latin American market. We created several unique logos and presented one that captured this spirit. Once the client approved the logo, we rolled out the branding on the UI/UX design of their website, bringing the logo and all the style guide elements together for a flawless brand identity. Now Latin America is ready to shine brighter and better through Nikon’s lens, using a website it can call its own.
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