Tag archive for : social media
Tag archive for : social media
The Importance of Social Media for Small Business Success: 7 Groundbreaking Tips

The Importance of Social Media for Small Business Success: 7 Groundbreaking Tips

by Liz Rodriguez, May 8, 2017

The Importance of Social Media for Small Business Success: 7 Groundbreaking Tips   Pencil Dreams Caroline Weaver’s parents looked at her like she had gone off the deep end when she announced her plans to open up a pencil shop on one of the busiest strips in New York City. … Continue reading

Filled under : Social Media
What can marketing strategists learn from Netflix?

What can marketing strategists learn from Netflix?

by designhouse15, October 30, 2015

In late September, Netflix blew the internet’s collective mind when it revealed that it could predict when you start binge-watching a show. According to the massively popular streaming site, all of its most popular series have an episode from which 70% of viewers continue on to finish the season. That’s … Continue reading

Social Media Marketing Strategy: Likes vs. Engagement

Social Media Marketing Strategy: Likes vs. Engagement

by Liz Rodriguez, August 14, 2015

Usually when people are trying to build their social media marketing strategy, the focus is placed on getting likes. There are some pages that will go to extremes to get these likes. Some companies even buy likes and create fake profiles to follow their brand. Are likes important? Definitely. Are likes … Continue reading

What the heck is Social Media Really?

What the heck is Social Media Really?

by Liz Rodriguez, January 2, 2015

What the heck is Social Media really and why is it important in 2015? Social Media The new digital landscape has disrupted everything as we know it. The old methods of marketing and advertising are basically dead for most businesses. This change has paved the way for social media and other digital … Continue reading

Filled under : internet marketing , Social Media
8 Tips to Create a Successful Digital Marketing Strategy for your brand

8 Tips to Create a Successful Digital Marketing Strategy for your brand

by Liz Rodriguez, August 22, 2014

Digital Marketing Strategy in 8 steps for success. Are you struggling to find the right digital marketing strategy for your small business? If you want to enhance your online presence, but are unsure how to go about it, continue reading to learn more about how to design your own digital marketing strategy. 1. Decide what you want to do. Your website should have a goal. Do you want to direct more traffic to your website? Do you want to increase your call volume? Ask yourself the hard questions and you’ll find your Digital Marketing Strategy taking shape. 2. Read about online marketing. New programs and innovations come out every day. Set aside some time each week to read your favorite marketing blog and get ideas for your website. 3. Adjust your headlines. Do your title tags describe your website? What is at the top of your home page? Does it describe what your website is for and does it do it in a unique way? If not, you need to remodel your <title> tags. 4. Track and analyze your metrics. Listening to your customers is important. Tracking how they use your website is also important. You cannot understand or improve what you cannot measure, so be sure to use Google Analytics and other tools to track your website’s activity. 5. Use free business directories. Many local business directories are absolutely free. Submit your information and measure how much business the free directories generate before you pay for their services. 6. Visit competitor’s websites. See what your competition is doing; pay special attention to companies that are successful. How do their websites compare to yours? 7. Include multi­media. Video content gives your website a huge ranking boost and appeals to many different age groups. Every business should have some type of video channel or presence and post to it regularly. 8. Blog regularly. Blogging can be tricky if you’re not a writer, but it is one of the most effective social media strategies available. If you’re not a writer, hire a content writer to create posts for you. By utilizing the right Digital Marketing Strategy, you can grow your business through your online presence!

The Top 3 Reasons Your Social Media Presence Matters

by Liz Rodriguez, February 27, 2014

Social Media  Really Matters Top 3 Reasons Why   Social media is vital to your digital marketing strategy. You may think that Facebook, Twitter, Tumblr and Pinterest are just fun ways to waste time at work, but they are far more than a delightful distraction. In fact, social media is poised to become the biggest marketing platform in history and, if used correctly, social media can engage your existing audience as well as potential customers or clients.   1. Reach Audiences Across the Globe Like real­life socializing, social media affords individuals the opportunity to interact, share ideas and enjoy each other’s company, but with one important difference: social media allows real­time interaction with individuals all over the world. Social media marketing makes the most of this ability and allows businesses to communicate with clients and other businesses anytime, anywhere. If there is breaking news in San Francisco, CA and it needs to be shared immediately with your followers in Pyeongtaek, South Korea, it can be done instantly. Regardless if you are sharing a new blog post or rolling out a new feature of your business, social media will keep your followers in the loop.   2. Enhance the Customer Service Experience When it comes to building brand loyalty and enticing customers to try a new product or service, there is little that is more compelling than testimony from satisfied customers. The majority of consumers look for immediate opportunities to interact with companies and other users or customers. Social media specializes in this kind of engagement and creates an instant connection between brand and consumer. Not only does this serve to satisfy the immediate needs of the customer, but businesses can use this feedback to tailor their customer service approach.   3. Make the Most of Your Marketing Strategy Advertising has been around for many years, but social media is relatively new and, in a short time, it has changed what people think of it in terms of brand promotion. By incorporating social media into your digital marketing campaign, you will find that you engage your current customers on a much deeper level and attract far more of the people you want to target with your ad campaigns. Target specific consumers based on their feedback and keep your followers up ­to ­date with the click of a button Your social media presence is one of the most important pieces of your digital marketing strategy. Cultivate personal … Continue reading

Filled under : Social Media

Turn Your Social Media Strategy Pages Into Powerful Lead Generators

by Liz Rodriguez, November 19, 2013

Social Media Strategy tips and tricks Many business owners today are still reluctant to embrace a social media strategy as the new way of marketing. These folks will soon fall by the wayside unless they learn to navigate the social media marketing waters. Don’t let it be you. Equipped with … Continue reading

Filled under : Digital Marketing , Social Media
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