Pinterest made its first appearance with the launch day in March of 2010! It started out as a closed beta program and rapidly evolved into the third highest ranked social networking website! According to Mashable, The rankings as of now are as follows:
- 1. Facebook: 7 billion
- 2. Twitter: 182 million
- 3. Pinterest: 104 million
- 4. LinkedIn: 86 million
- 5. Tagged: 72 million
- 6. Google+: 61 million
These numbers are based on how many times the sites are visited. The crazy thing is these numbers do not even include visits from mobile devices!
Pinterest has unique qualities that none of the other social networking platforms have. It offers a virtual scrapbooking board and has the pizzaz the others lack. If your business falls into any of the following categories: food and drink, Do-it-yourself, crafts, women’s apparel, home decor, and travel, you need to stop what you are doing and go create an account pronto! I only listed the most popular categories that are trending right now, but there are so many other uses for Pinterest.
Did you know that Pinterest now offers “business pages?” Brand studies show that Pinterest is far more effective at driving sales for businesses than any other social networking site. I was shocked when I found out it actually drives more sales than facebook!
You can also use Pinterest for huge SEO purposes for your website.
Tips for Marketing your Pinterest account the correct way for your Business:
1) Use Keywords and phrases in your descriptions. Pinterest allows you 500 characters in the description slot, so use this space wisely by adding keywords that will get your link ranked higher!
2) Burst Marketing says to Make sure you are always adding your link in the description. Google will recognize this, it will drive more traffic to your site, and it is more beneficial than adding the URL into the picture itself.
3) Hold a giveaway! Posting a giveaway on your site is great, but you always want to expose your brand to a new audience and giveaways are a perfect way to do so, especially on Pinterest. How many people can actually pass up a well developed, eye catching giveaway?
The saying “pictures are worth a thousand words” will never die and pinterest grasped onto that idea and look where it has gotten them! Now brush up on those photography skills, break out the camera, and start taking photos! Brand yourself, brand your company! Watch your analytics boom from the traffic coming from pinterest! You will not be disappointed!