5 Reasons Website Maintenance Is Key to Your Business’s online Success

by Liz Rodriguez, October 21, 2014

Website Maintenance

5 Reasons Website Maintenance Is Key to Your Business’s online Success

All businesses, no matter the size, require regular website maintenance. A website is a “worldwide window” into your business, and it makes a big impact on how customers perceive the value of your product or service. This is especially important for real-time service industries. Website maintenance is priority number one if you want to bring in and retain customers, boost your search engine rankings and maintain your website’s value. Here are five reasons why website maintenance is a big deal.

1. It Keeps Your Site from Getting Stale

We’ve all visited websites that looked the same time and again, with the same outdated information, layout, text and graphics placement. These types of sites do nothing to keep viewers interested or even show them that the business owner cares about their products and services. By updating the look of your site with current designs, you’re putting a fresh perspective on your company that will draw in readers.

2. It Gives You the Chance to Keep Things Fresh

Keeping information fresh, such as advertising any current promotions or offering a perspective on prominent news stories, can keep customers hooked as part of your website maintenance. However, this is just the tip of the iceberg. By including up-to-the-minute content through blog posts, seasonal promotions, and interesting news that’s happened to your company, you will pull in readers and keep them engaged with what you’re doing. It’s also important to make sure all phone numbers, seasonal hours, new locations and contact information is kept current at all times.

3. It Helps Improve Your SEO

Maintaining a website is important for search engine rankings, as you could be pushed down lower in the Google hierarchy if you don’t stay on top of your SEO game. Because search engine algorithms change every day, you need to keep up with site linking and keyword phrases by keeping track of your competitors and researching the latest keyword trends to stay ahead. Make sure that all the content you publish elsewhere links back to your site, and maintain an active social media network to help spread your influence.

4. It Pays to Fix Broken Links

Technical faults such as broken links can adversely affect your site’s performance when it comes to loading speed. Go through your links regularly—there are online tools that can help you with this—to ensure all links lead somewhere relevant.

5. It Helps Prevent Malfunctions

Technical malfunctions of any kind, like web pages that don’t load properly or lead to 404 errors, can signal poor website maintenance to your customers. Dedicate one day a month to undertake a major site review to keep it running in tip-top condition. This monthly checkup could include anything from running software updates, to scanning your text, to catching any grammatical and spelling errors that you may have missed—before your clients catch them!

Website maintenance is crucial to any site. Neglecting your website could have dire consequences for your business, so make sure you take the time to keep it fresh and updated.

All businesses, no matter the size, require regular website maintenance. Its website is a “worldwide window” into your business, and it makes a big impact on how customers perceive the value of your product or service. Especially important for real-time service industries, website maintenance is priority number one if you want to bring in and retain customers, boost your search engine rankings and maintain your website’s value.

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